InTechSpot  

On the set, the table was laid out with classic silver and precious china. Gene Kester and his partner positioned their softbox above the scene to take some product shots -- but the supporting rod broke in their hands. The replacement rod was just as fragile, so they resorted to an improvised kludge of foam core, sheet metal and duct tape.



Gene was more than annoyed with the soft box he"d bought, so he talked to his buddy Scott Reeves. He made fiberglass rods and turned Gene"s softbox design into reality. And, in a nutshell, that"s how Photoflex was born.